{"id":603,"date":"2022-11-01T11:46:25","date_gmt":"2022-11-01T18:46:25","guid":{"rendered":"https:\/\/numtip.analytics-clubbi.com\/?page_id=603"},"modified":"2026-06-25T20:52:53","modified_gmt":"2026-06-26T03:52:53","slug":"publication","status":"publish","type":"page","link":"https:\/\/numtip.analytics-clubbi.com\/index\/publication\/","title":{"rendered":"Publication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"603\" class=\"elementor elementor-603\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceac4b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceac4b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eff39fd\" data-id=\"eff39fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5912d elementor-widget elementor-widget-image\" data-id=\"2a5912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/aboutme.png\" class=\"attachment-large size-large wp-image-652\" alt=\"\" srcset=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/aboutme.png 700w, https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/aboutme-263x300.png 263w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 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elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a772736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd7c19 elementor-widget 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wp-caption-text\">ORCID<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9dae8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3e9dae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/scholar.google.co.th\/citations?hl=th&#038;user=8DqVn1wAAAAJ&#038;view_op=list_works&#038;sortby=pubdate\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/elementor\/thumbs\/googleScholar-qw2m6hkb04ajx0bw3leiyacakzgm275ymvls9wtwi0.png\" title=\"Google Scholar\" alt=\"Google Scholar\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Scholar<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8771ab8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8771ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=56651014500\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/elementor\/thumbs\/scopus-icon-qw2mcfviacfxg3olc61gqs9e0u4at6srgcchp0053c.jpg\" title=\"SCOPUS\" alt=\"SCOPUS\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SCOPUS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32b607 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d32b607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/A-1382-2014\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/elementor\/thumbs\/WoS-icon-qw2mi10yww3agnkepkzmkdi15akukezbjzyee7pw3s.jpg\" title=\"Web of Science\" alt=\"Web of Science\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">WoS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c36f4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"21c36f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.researchgate.net\/profile\/Numtip-Trakulmaykee\/research\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/elementor\/thumbs\/researchGate2-qw2nez9aht75gjpcatqsz25qtk62efskr3961ev1zc.jpg\" title=\"researchGate2\" alt=\"researchGate2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Research Gate<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a9715 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"16a9715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t<a _ngcontent-ng-c1749952994=\"\" tabindex=\"-1\" target=\"_blank\" rel=\"me nofollow noopener noreferrer\" href=\"http:\/\/www.researcherid.com\/rid\/A-1382-2014\" style=\"color: rgb(46, 127, 159); cursor: pointer; font-family: &quot;Noto Sans&quot;, sans-serif; font-size: 14px; letter-spacing: 0.25px; text-align: start; white-space-collapse: collapse; background-color: rgb(255, 255, 255);\">ResearcherID: A-1382-2014<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c2b3b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c2b3b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e026e0 elementor-invisible\" data-id=\"0e026e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fde47f3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fde47f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5886080 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"5886080\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/gtg.webhost.uoradea.ro\/PDF\/GTG-1-2026\/gtg.64140-1691.pdf\" target=\"_blank\" rel=\"noopener\">Maaksorn, T.,\u00a0Trakulmaykee, N., Tongtep, N. (2026).\u00a0 Tourism route development using association rule minning and Google Maps in Songkhla, Thailand. <em>Geojournal of Tourism and Geosites<\/em>. <i>64<\/i>(1), 457-464. https:\/\/doi.org\/10.30892\/gtg.64140-1691<\/a>\u00a0[SCOPUS (Q1), EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4b213 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"bc4b213\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/msj\/article\/view\/277055\/193361\">Dittavichai, R., Pratan, T., Hnucheck, K., Trakulmaykee, N. (2026).\u00a0 Achievement of Knowledge Management for Entrepreneurs in Songkhla Lagoon. <em>Journal of Management Science, Suratthani Rajabhat University<\/em>. <i>13<\/i>(1), 102-124. https:\/\/doi.org\/10.30892\/gtg.64140-1691\u00a0[TCI2]<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f66c66 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"7f66c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ijece.iaescore.com\/index.php\/IJECE\/article\/view\/38793\/18557\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Janpetch, K., Ladawong, P., Khomouam, A. (2025).\u00a0Augmented reality for ancient attractions<i>. International Journal of Electrical and Computer Engineering<\/i>. <i>15<\/i>(6),\u00a0<span style=\"color: #0170b9;\">http:\/\/doi.org\/10.11591\/ijece.v15i6.pp5717-5727<\/span><\/a>\u00a0[EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381c665 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"381c665\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/doi.org\/10.30892\/gtg.61342-1552\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Pratan, T., Hnuchek, K., Dittavichai, R. (2025).\u00a0 Tourist Enhancement Using Platform Features of My Trips and Recommendation Routes. <em>Geojournal of Tourism and Geosites<\/em>. <i>61<\/i>(3), 1836-1844.<\/a> <a href=\"https:\/\/doi.org\/10.30892\/gtg.61342-1552\">https:\/\/doi.org\/10.30892\/gtg.61342-1552<\/a>\u00a0[SCOPUS\u00a0(Q1), EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b753df elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"5b753df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/li01.tci-thaijo.org\/index.php\/rmutsvrj\/article\/download\/264981\/180061\" target=\"_blank\" rel=\"noopener\">Matayong, S., Saebao, S., Trakulmaykee, N. (2025). Business Intelligence System for Lecturer Qualification<\/a><br \/><a href=\"https:\/\/li01.tci-thaijo.org\/index.php\/rmutsvrj\/article\/download\/264981\/180061\">Analysis: Optimizing ETL Workflows for KPI Extraction based on QOX. <em>Recent Science and Technology<\/em>. <i>17<\/i>(2), 264981-264981.<\/a> [TCI1]\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87dd9d elementor-widget elementor-widget-text-editor\" data-id=\"c87dd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/doi.org\/10.30892\/gtg.58122-1407\">Trakulmaykee, N., Pratan, T., Hnuchek, K., Dittavichai, R. (2025).\u00a0 Augmented Reality of Street Art Route for Tourism, Thailand.\u00a0<em>Geojournal of Tourism and Geosites<\/em>. <i>58<\/i>(1),50-70. https:\/\/doi.org\/10.30892\/gtg.58122-1407<\/a> [SCOPUS\u00a0(Q1), EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a8693 elementor-widget elementor-widget-text-editor\" data-id=\"71a8693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ijece.iaescore.com\/index.php\/IJECE\/article\/view\/34858\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Choksuchat, C., Jetwanna, K.W., Inthanuchi, K.S. (2024). Moderating Roles of User&#8217;s Intention to Use Line Official Account in Healthcare ContextL Body Mass Index. <i>International Journal of Electrical and Computer Engineering. 14<\/i>(6), 6807-6816.\u00a0http:\/\/doi.org\/10.1159\/ijece.v4i6.pp6807-6816.\u00a0<\/a>[SCOPUS (Q3), EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cabddb elementor-widget elementor-widget-text-editor\" data-id=\"6cabddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"http:\/\/www.icicelb.org\/ellb\/contents\/2024\/5\/elb-15-05-02.pdf\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Choksuchat, C., Phetsakul, A., Jetwanna, K.W., Inthanuchi, K.S. (2024). Geospatial Analysis and Business Intelligence in Massage and Spa Center. ICIC Express Letters Part B: Application. 15(5), 435-444. http:\/\/doi.org\/10.30892\/gtg.58122-1407<\/a>\u00a0[SCOPUS\u00a0(Q4)]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c0cd7 elementor-widget elementor-widget-text-editor\" data-id=\"59c0cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.pjlss.edu.pk\/pdf_files\/2024_1\/4010-4028.pdf\" target=\"_blank\" rel=\"noopener\">Putprakob, S., Lalitsasivimol, W., Trakulmaykee, N. (2024). Repurchasing Affecting Factors on Sacred Object by Electronic Media in Thailand. <i>Pakistan Journal of Life and Social Sciences. 22<\/i>(1), 4010-4028.<\/a>\u00a0[EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6781cc4 elementor-widget elementor-widget-text-editor\" data-id=\"6781cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/jiskku\/article\/view\/261712\/182425\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Pratan, T., Hnuchek, K. &amp; Petcharat, S., Seamhan, P. (2024). Factors of Tourist&#8217;s Intention to Use Line OA for Songkhla Lagoon Tourism.\u00a0<i>Journal of Information Science<\/i>.\u00a0<i>10<\/i>(1), 21-36.<\/a>\u00a0<a style=\"font-style: inherit; font-weight: inherit; background-color: rgba(255, 255, 255, 0.37);\" href=\"https:\/\/so03.tci-thaijo.org\/index.php\/jiskku\/article\/view\/261712\/182425\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.14456\/jiskku.<br \/>2024.2<\/a><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0[TCI1]<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8a959 elementor-widget elementor-widget-text-editor\" data-id=\"bf8a959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10209-023-01055-1\" target=\"_blank\" rel=\"noopener\">Matayong, S., Jetwanna, K.W., Choksuchat, C., Choosawan, S., Trakulmaykee, N.,&nbsp;Limsuwan, S.,&nbsp; Inthanuchi, K.S. (2025). IoT-based System and Applications for Elderly Healthcare: A Systematic Review. <i>Universal Access in the Information Society. 22<\/i>(4), 99-125.<\/a>&nbsp;[EBSCO, SCOPUS&nbsp;(Q1), WoS]<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5e1bc elementor-widget elementor-widget-text-editor\" data-id=\"3c5e1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/msj\/article\/view\/255515\/178276\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Pratan, T., Hnuchek, K. &amp; Petcharat, S., Seamhan, P. (2023). \u201cMata Lumnam\u201d Application Development for Supporting Logistical Tourism in Songkhla Lagoon. <i>Journal of Management Sciences Suratthani Rajabhat University<\/i>. <i>10<\/i>(1), 57-84.<\/a>\u00a0[TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99df3e8 elementor-widget elementor-widget-text-editor\" data-id=\"99df3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/li01.tci-thaijo.org\/index.php\/rmutsvrj\/article\/view\/253368\/177423\" target=\"_blank\" rel=\"noopener\">Bilabdulla, K. &amp; Trakulmaykee, N. (2023). Chatbot Adoption based on Lean Management: Case Study of Interrogation Tasks in Betong Police Station. <i>Rajamangala University of Technology Srivijaya Research Journal.<\/i> <i>15<\/i>(3), 687-701.<\/a>\u00a0[TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d701a4 elementor-widget elementor-widget-text-editor\" data-id=\"9d701a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/so04.tci-thaijo.org\/index.php\/tourismtaat\/article\/view\/144587\/176888\" target=\"_blank\" rel=\"noopener\">Trakulmaykee, N., Hnuchek, K., Pratan, T. &amp; Petcharat, S., Seamhan, P. (2022). The Potential Study of Tourism Logistics Management for Elderly Tourist in Phatthalung.<i> Journal of Thai Hospitality and Tourism<\/i>. <i>17<\/i>(2), 1-13.<\/a>\u00a0[TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6220dec elementor-widget elementor-widget-text-editor\" data-id=\"6220dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/so02.tci-thaijo.org\/index.php\/JLIS_SWU\/article\/view\/243125\/165120\" target=\"_blank\" rel=\"noopener\">Soonthonwarapas, P., Trakulmaykee, N.,\u00a0Matayong, S. (2020). RFM Analysis to Segment Users of Circulation at Khunying Long Athakravisunthorn Learning Resource Center, Prince of Songkla University. <i>Journal of Library and Information Science Srinakharinwirot University<\/i>. <i>13<\/i>(1), 29-37.<\/a>\u00a0[TCI2]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b35e1 elementor-widget elementor-widget-text-editor\" data-id=\"f2b35e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pratan, T., Hnuchek, K., Trakulmaykee, N., Petcharat, S., Seamhan, P. &amp; Manwicha, J. (2019). Logistical Tourism Management in Phatthalung for Elderly Tourists. <em>Hatyai Academic Journal, 18 <\/em>(2). [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb756d elementor-widget elementor-widget-text-editor\" data-id=\"ffb756d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Lim, S., Lim H. and Trakulmaykee, N. (2018). An empirical study on factors affecting e-commerce adoption among SMEs in west Malaysia. <em>Management Science Letters, 8<\/em>(5), 381-392. [SCOPUS]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8681e elementor-widget elementor-widget-text-editor\" data-id=\"fd8681e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Trakulmaykee, N., Wongsirichot, T., &amp; Trakulmaykee, Y. (2018). A Comparative Study of Factors\u2019 Influences Affecting Tourists\u2019 Intention to Use Mobile Food Information: Independent Tourists and Package Tourists. <em>International Journal of Innovation and Technology Management, 15<\/em>(01), 1850002. [WoS, SCOPUS, EBSCO]<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-facf51f elementor-widget elementor-widget-text-editor\" data-id=\"facf51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Trakulmaykee, N. (2018). The Study of Perceived Factors on Kahoot Acceptance in Formative Assessment. <em>Journal of Education Research, 13<\/em>(1). [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16a536 elementor-widget elementor-widget-text-editor\" data-id=\"b16a536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Trakulmaykee, N. (2016). The Experiential and Motivational Factors Affecting Needs in Mobile-based Food Information for Foreign Tourists Traveling in Thailand. <em>Journal of Thai Hospitality and Tourism, 11<\/em>(2), 37-52. [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2552f2d elementor-widget elementor-widget-text-editor\" data-id=\"2552f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Hnuchek, K. and Trakulmaykee, N. (2016). The Importance of Perceived Franchisor Support Toward Franchisee Satisfaction. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 2(2): 47-64. [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a6898 elementor-widget elementor-widget-text-editor\" data-id=\"56a6898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Trakulmaykee, N. and Hnuchek, K. (2016). Examining the Model of Information Needs on Mobile Devices: Massage-Spa Therapy Context. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 3(2): 15-42. [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ec49c elementor-widget elementor-widget-text-editor\" data-id=\"94ec49c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Benrit, P. and Trakulmaykee, N. (2016). The Relationships among Food Quality, Service Quality, Physical Environment and Customers\u2019 Satisfaction in Thai Dining Restaurant in Malaysia. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 2(1): 31-51. [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b99d3f elementor-widget elementor-widget-text-editor\" data-id=\"3b99d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Trakulmaykee, N. and Benrit P. (2015). Determinants of Users&#8217; Intention to Use Mobile Information Technologies. <em>Encyclopedia of Information Science and Technology, Third Edition<\/em>. USA, IGI Global: 3726-3734.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74858f9 elementor-widget elementor-widget-text-editor\" data-id=\"74858f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Trakulmaykee, N. and Benrit, P. (2015). Investigating determinants and interaction quality effects on tourists&#8217; intention to use mobile tourism guide. <em>International Journal of Innovation and Technology Management<\/em>, 1225-1229. [WoS, SCOPUS, EBSCO]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19984ba elementor-widget elementor-widget-text-editor\" data-id=\"19984ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Trakulmaykee, N. and Trakulmaykee, Y. (2015). &#8220;Investigating Factors of International Tourists\u2019 Intention to Use Mobile Tourist Guide for Thai National Parks Travelling.&#8221; <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 2(1): 31-51. [TCI1]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0638a68 elementor-widget elementor-widget-text-editor\" data-id=\"0638a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Seng, C. L., Baharudin, A. and Trakulmaykee, N. (2015). E-Commerce Adoption: The moderation effects of Perceived Strategic Value on factors influence Small Medium Enterprises in Malaysia. <em>Australian Journal of Basic and Applied Sciences.<\/em> 2(1): 89-96.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1iomis elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1iomis\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82668e3 elementor-invisible\" data-id=\"82668e3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2449e1e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2449e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conference Proceeding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c9e42 elementor-widget elementor-widget-text-editor\" data-id=\"c4c9e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Prateepausanont, N. Choksuchat, C., Trakulmaykee, N., Bureekarn, S., Chantachart, J., Songwathana, P.,\u00a0<span style=\"font-family: Mitr, sans-serif; font-size: 18px;\">Inthanuchi, K.S.<\/span>\u00a0(2022). <em>Developing IoT Telehealth Physical Therapy in Community Potential and Future Pademics<\/em>. Proceeding in the 13<sup>th<\/sup> Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON). Bangkok: Thailand. [IEEE, SCOPUS]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c57d5 elementor-widget elementor-widget-text-editor\" data-id=\"a0c57d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Saebao, S., Matayong, S. &amp; Trakulmaykee, N. (2020). <em>QoX based ETL Design for Business Intelligence System of Lectureres\u2019 Qualitifications Analysis<\/em>. Proceeding in the 17<sup>th<\/sup> International Conference on Electrical Engineering\/Electronics Computer, Telecommunications and Information Technology (ECTI-CON 2020). Bangkok: Thailand. [IEEE, SCOPUS]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a5b9d elementor-widget elementor-widget-text-editor\" data-id=\"78a5b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Soonthonwarapas, P., Trakulmaykee, N. &amp; Matayong, S. (2020).\u00a0<em>Association Rule Analysis of Information Resource Borrowing Behavior: A Case Study of Khunying Long Athakravisunthorn Learning Resource Center, Price of Songkla University<\/em>. Proceeding in the 50<sup>th<\/sup>\u00a0National Graduate Research Conference (NGRC50). Bangkok: Thailand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0b1e8 elementor-widget elementor-widget-text-editor\" data-id=\"1b0b1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Laddawong, P., Trakulmaykee, N. &amp; Matayong, S. (2020).\u00a0<em>Factors Influencing on Exercise Endurability via Virtual Reality Technology.<\/em>\u00a0Proceeding in the 50th\u00a0National Graduate Research Conference (NGRC50). Bangkok: Thailand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb462df elementor-widget elementor-widget-text-editor\" data-id=\"bb462df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Tanhawas, T., Abru, N. &amp; Trakulmaykee, N. (2020).\u00a0<em>Bus-route Tracking Application.<\/em>\u00a0Proceeding in the 8th Asia Undergraduate Conference in Computing (AUCC). Bangkok: Thailand. [Excellent Paper Award]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdff067 elementor-widget elementor-widget-text-editor\" data-id=\"cdff067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Saeteng, T., Srionuan, T., Choksuchat, C., &amp; Trakulmaykee, N. (2019<em>). Reforming Warning and Obstacle Detection Assisting Visually Impaired People on mHealth<\/em>. Proceeding in the 2019 IEEE International Conference on Consumer Electronics-Asia (ICCE-Asia). [IEEE, SCOPUS]<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d47d0 elementor-widget elementor-widget-text-editor\" data-id=\"49d47d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Trakulmaykee, N., Kreanual, P. &amp; Choksuchat, C. (2019<em>). Implementation IoT Rehabilitation Tracking System for Trigger Finger Patients<\/em>. Proceeding in the 23rd International Annual Symposium on Computational Science and Engineering (ANSCSE23), Thailand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bb288 elementor-widget elementor-widget-text-editor\" data-id=\"66bb288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Jansri, W. and Trakulmaykee N. (2016). Customer perceived value and customer orientation of salespeople in purchasing luxury natural products. Proceeding in the 7th International Research Symposium in Service Management. Nakhon Pathom, Thailand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ffa11 elementor-widget elementor-widget-text-editor\" data-id=\"71ffa11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Trakulmaykee, N. and Wongsirichot T. (2015). Modelling using pls statistical analysis: mobile information technology acceptance of international tourists. Proceeding in the International Conference on Simulation, Modelling and Mathematical Statistics. Chiang Mai, Thailand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65967d elementor-widget elementor-widget-text-editor\" data-id=\"e65967d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Lim, S., Baharudin A. and Trakulmaykee, N. (2015). E-Commerce Adoption: The moderation effects of Perceived Strategic Value on factors influence Small Medium Enterprises in Malaysia. Proceeding in the 2nd International Conference on Business Sciences Technology 2015 (ICBST 2015). Songkhla, Thailand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b719082 elementor-widget elementor-widget-text-editor\" data-id=\"b719082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Trakulmaykee, N. &amp; Benrit, P. (2015). Mobile Tourism Guide in the Context of Thai National Parks: The Effects of Mobile Design Qualities in TAM2. Proceeding in the 4th International Conference on Tourism Research (4ICTR). Malaysia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d36cb elementor-widget elementor-widget-text-editor\" data-id=\"18d36cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Trakulmaykee, N. and Benrit P. (2014). Statistical Analysis: Improvement of Technology Acceptance Model in Mobile Tourist Guide Context. Proceeding in the 6th International Conference on Information Management and Engineering (ICIME 2014). Paris, France.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2e2fb elementor-widget elementor-widget-text-editor\" data-id=\"2a2e2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-size: 18px;\">Trakulmaykee, N. and Benrit P. (2014). Perception on Intention to Use Mobile Tourist Guidebook: Comparison of Self-managed Tour and Package Tour. Proceeding in the GS-NRIC 2014. Negeri Sembilan, Malaysia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-xrzr5bu elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"xrzr5bu\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8fceb1\" data-id=\"a8fceb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d484623 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d484623\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book Chapter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d313255 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d313255\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22c3524\" data-id=\"22c3524\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4c55c2 elementor-widget elementor-widget-image\" data-id=\"e4c55c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"94\" height=\"101\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/book1.png\" class=\"elementor-animation-grow attachment-full size-full wp-image-927\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaec606 elementor-widget elementor-widget-text-editor\" data-id=\"aaec606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lim, S. C., Lim, S. P., Trakulmaykee, N., San Tan, J., Choksuchat, C., Lee, C. K., &amp; Lim, J. T. (2021). A Proposed Conceptual Framework of Factors Influencing Consumer E-Wallet Adoption in Malaysia and Thailand Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (pp. 247-269): IGI Global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af2a78f\" data-id=\"af2a78f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb2b817 elementor-widget elementor-widget-image\" data-id=\"bb2b817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"112\" height=\"109\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/book5.png\" class=\"elementor-animation-grow attachment-full size-full wp-image-928\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2271db1 elementor-widget elementor-widget-text-editor\" data-id=\"2271db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trakulmaykee, N., &amp; Benrit, P. (2019). Chapter 9 Emerging Application: Tourism. Managing Mobile Technologies: An Analysis from Multiple Perspectives (pp. 243-265). Singapore: World Scientific.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1ef1ef elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"b1ef1ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8abded\" data-id=\"f8abded\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b98d03e elementor-widget elementor-widget-image\" data-id=\"b98d03e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"97\" height=\"109\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/book3.png\" class=\"attachment-full size-full wp-image-929\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94506de elementor-widget elementor-widget-text-editor\" data-id=\"94506de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space: pre-wrap;\">Trakulmaykee, N., Wongsirichot, T. &amp; Trakulmaykee, Y. (2019). Chapter 8 Emerging Application: Mobile Food Information. Managing Mobile Technologies: An Analysis from Multiple Perspectives (pp. 211-241). Singapore: World Scientific.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d75b273\" data-id=\"d75b273\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af8a6d elementor-widget elementor-widget-image\" data-id=\"2af8a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"95\" height=\"111\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/book2.png\" class=\"attachment-full size-full wp-image-930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22764bf elementor-widget elementor-widget-text-editor\" data-id=\"22764bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trakulmaykee, N., &amp; Benrit, P. (2015). Determinants of Users&#8217; Intention to Use Mobile Information Technologies. In K.-P. Mehdi (Ed.), Encyclopedia of Information Science and Technology, Third Edition (pp. 3726-3734). Hershey, PA, USA: IGI Global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c26043d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c26043d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-098baa9\" data-id=\"098baa9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91404ab elementor-widget elementor-widget-image\" data-id=\"91404ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"115\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/2022\/11\/book4.png\" class=\"attachment-full size-full wp-image-932\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d147169 elementor-widget elementor-widget-text-editor\" data-id=\"d147169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trakulmayke, N., Suhaimi-Banarudin, A. &amp; Mohd-Arshad, M.R. (2011). \u201cChapter 4: Towards a better understanding of international tourists\u2019 acceptance of mobile tourism guide. Readings on Tourism and Hospitality Issues. Malaysia: McGraw-Hill.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ce0a65\" data-id=\"6ce0a65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f4e906 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f4e906\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe00431\" data-id=\"fe00431\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-091bfed elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"091bfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teaching documentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca72887 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca72887\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-da691e3 elementor-invisible\" data-id=\"da691e3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fff667 elementor-widget elementor-widget-image\" data-id=\"2fff667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/elementor\/thumbs\/rpa-concept-with-blurry-hand-touching-screen-px7vxsw51a448rz99w5emsowd6rxl47upz9zmzuy74.jpg\" title=\"rpa-concept-with-blurry-hand-touching-screen\" alt=\"rpa-concept-with-blurry-hand-touching-screen\" class=\"elementor-animation-grow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0e7c1 elementor-widget elementor-widget-heading\" data-id=\"fb0e7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e43\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 (2562) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d917f01 elementor-widget elementor-widget-text-editor\" data-id=\"d917f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0e02\u0e2d\u0e07\u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e04\u0e13\u0e30\u0e27\u0e34\u0e17\u0e22\u0e32\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e2a\u0e07\u0e02\u0e25\u0e32\u0e19\u0e04\u0e23\u0e34\u0e19\u0e17\u0e23\u0e4c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-64e9d28 elementor-invisible\" data-id=\"64e9d28\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6215a elementor-widget elementor-widget-image\" data-id=\"6f6215a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/numtip.analytics-clubbi.com\/home\/wp-content\/uploads\/elementor\/thumbs\/cloud-storage-background-business-network-design-scaled-px7w25v6qm303nn8ta03p72vkja8akj0zk82s7e7c0.jpg\" title=\"Cloud storage background, business network design\" alt=\"Cloud storage background, business network design\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4dd5b9 elementor-widget elementor-widget-heading\" data-id=\"c4dd5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0e23\u0e30\u0e1a\u0e1a\u0e44\u0e1f\u0e25\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e41\u0e25\u0e30\u0e10\u0e32\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 (2558) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0387355 elementor-widget elementor-widget-text-editor\" data-id=\"0387355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0e02\u0e2d\u0e07\u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e04\u0e13\u0e30\u0e27\u0e34\u0e17\u0e22\u0e32\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e2a\u0e07\u0e02\u0e25\u0e32\u0e19\u0e04\u0e23\u0e34\u0e19\u0e17\u0e23\u0e4c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b20b84e elementor-invisible\" data-id=\"b20b84e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5f7aac elementor-widget elementor-widget-image\" data-id=\"d5f7aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" 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